Ultimate Husker Weekend was a special event put on by the University of Nebraska–Lincoln team. Only a few out-of-state students were invited for an exclusive overnight stay, early admission opportunity, and scholarship decisions. This campaign was to get students excited about Ultimate Husker Weekend, attend the event, and choose UNL as their university. Overall, the goal is to increase out-of-state students.
Audience: High schoolers outside of Nebraska - Gen Z
What I did: Collaborated with another designer to develop the campaign brand and adapted the chosen design to email.
Who I worked with: Millie lead the design team on this project and after collaboration, developed the final brand. Copy was provided by Rachel and the project was overseen by the Director of Enrollment Marketing.
